AxisGO is a unique photography focused underwater case for iPhone. The goal of this project was simple: create a unique system of packaging that feels fun, exciting and invokes the carefree feeling of summer. My design process for the project included the following creative tasks:
- Brand color palette and illustrations
- Design, typesetting, and copywriting
- Art direction for product photography
Instead of placing a product image on the front of the box, I opted to place the logo front and center. The reason for this was to stand out amongst the sea of phone cases that employ very similar product photography.
The back of the box displays the product along with the main product features. The tagline "Surf. Shoot. Share." encapsulates AxisGO’s brand message of effortless fun.
This project was an opportunity for AxisGO to standout among in crowded phone case market.
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